"The Truth About Leads"
Webinar Featuring Dan McDade

The Truth About Leads is a practical presentation that will shed light on the little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Delivered by Dan McDade, prospect development expert and author of a book by the same name, this compelling webinar debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
 
Webinar attendees will come away with insight and understanding on the problems that exist in the world of lead generation and qualification, and prospect nurturing; the causes of these issues, including misalignment between marketing and sales; the cost of not addressing broken processes and keeping those involved accountable; and finally, the top 10 actions you can take today to help you succeed.

About the Presenter:
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. 

The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009.  Dan is the author of  The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.

There are a limited number of seats for each program, so be sure to register early!