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"Lead Generation and Data Integration for Effective Sales"
Webinar Featuring Peter Winters and Dale Rothenberger
Unless you sell for a large corporation, chances are that within your “Sales” job description falls marketing and lead generation. Somehow, business owners and executives see these functions as being your responsibility, since the marketing department is still viewed as a sales fulfillment and creative department.
So how do you go about generating leads and nurturing leads to sales conversion with all that is on your plate?
In our webinar we will first address the process of lead generation, and show you the key things that you must do to be successful, then bring in today’s sales opportunities available using social media, automated lead nurturing, and lead ranking programs.
Lead Generation and Integration of Data for Effective Sales:
- Setting Goals for Sales and Lead Generation – you can’t measure what you can’t manage
- Lead and Sales Tracking and Measuring ROI – impact to you and your bottom line
- Defining Your “Ideal” Prospect/Customer – who’s right for you, who should be fired
- Targeting Accounts to Meet Your Goals:
- Key and Strategic Accounts
- Ideal Accounts
- Installed Base
- Lead Generation Channels
- People and Skills Required for Lead Generation
- Marketing and Sales Alignment for Lead Generation
- Partnering for Lead Generation
- Must Do Web/Internet Marketing Tasks:
- Basic Web Organization
- Key Search Engine Optimization
- Key Pages
- Crucial Content
- Can your company become a recognized “thought leader”
- Creating an Action Plan
About the Presenters:
Peter Winters presides over Winters Group & Associates, a company widely considered to be the nation’s thought leader in the space of integrated cross media marketing services that specializes in training the service provider community inclusive of print, mail, fulfillment, advertising and marketing agencies.
Dale Rothenberger is Vice President of Winters Group & Associates. He brings over 20 years experience in sales, business development, and marketing, along with technology applications and advancement. His analytical approach to marketing has proven time and again that performance can be measured and results predicted.
There are a limited number of seats for each program, so be sure to register early!
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